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Explore why the most dynamic leaders are building strategies for agile event marketing with a focus on scaling in-person and virtual events that are fast, flexible, and hyper-effective at driving meaningful connections.

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12:00-1:00 PM

Main Event

Special guest presenters

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Lucy Hernandez

Chief Creative Officer

Openform

Lucy Hernandez is senior director of product marketing at Openform, where her goal is to help people unlock the power of in-person events. Prior to Openform, she led global product marketing teams.

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The Event
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The 20% Small Business Tax Deduction: Why It Matters & What’s Next?

Relax and relive the moment.

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What was covered

The old way of doing event marketing—a large, inflexible investment in a small number of tentpole events—doesn't fit into a business world that demands adaptability and speed.


But there's no substitute for IRL connections, so the most innovative businesses are focusing on scaling local and hybrid events that are fast, flexible, and hyper-effective at driving meaningful connections.

Key Topics:

What agile event programs are and why they're essential

Strategies and tools for building agile event marketing

How to scale agile event programs without losing brand integrity or valuable data

Steps you can take right now to introduce agile event marketing into your business

Grab your favorite snack and tune in.

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Questions for our speakers?

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The Event

Small businesses are one of the bedrocks of the U.S. economy, employing nearly half of the American workforce and representing over 40% of America’s GDP.  
 
Challenges like inflation and high supply costs have plagued small businesses for years and now an important small business tax provision is set to expire next year. 
 
Created as part of the 2017 Tax Cuts and Jobs Act (TCJA), the 20% Small Business Tax Deduction, allows small business owners to deduct up to 20 percent of their business income, bringing their tax rates closer to their big business counterparts and allows them to grow their businesses, hire new workers, raise wages for their employees, and give back to their communities. 
 
The TCJA made corporate tax cuts permanent, but the 20% Small Business Deduction is set to expire at the end of next year, which could raise taxes for most small businesses.  
 
What would this tax hike mean for small businesses across the country? What will the economic fallout be if this tax deduction, critical to the finances of small businesses, expires? And what else should be done to help America’s 33 million small businesses?  
 
Join The Hill for an event sponsored by the National Federation of Independent Business (NFIB), along with other small business leaders, tax experts, and policymakers, as we delve into the impact of the Small Business Deduction and the potential consequences of its expiration.

The Details


Tuesday, November 19

7:45 AM ET Registration & Networking

8:30 AM ET Program Begins
11:00 AM ET Program Ends

Top of the Hill

1 Constitution Avenue NE

& streaming online nationally


SPEAKERS
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EVENT STREAM
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FEATURING

Rep. Cathy McMorris Rodgers (R-WA)

Ranking Member

Energy & Commerce Committee 

FEATURING

Shannon Baker-Branstetter

 Senior Director, Domestic Climate & Energy Policy

Center for American Progress

Rep. John Curtis (R-UT)

Vice Chair

Federal Lands Subcommittee

Kyle Davis

Senior Director, U.S. Federal Policy

Enel North America

Chay English

Policy Strategist & Managing Counsel

Ford Motor Co.

Xan Fishman

Director, Energy Policy & Carbon Management

Bipartisan Policy Center

Sen. John Hickenlooper (D-CO)

Member

Energy & Natural Resources Committee

Heather Reams

President

Citizens for Responsible Energy Solutions (CRES)

Maria Robinson

Director, Grid Deployment Office

Department of Energy

Jesse Simons

Co-Founder & Chief Commercial Officer

SOLARCYCLE

PROGRAM SPEAKERS

(More to be confirmed)

Stacey Abrams

Former Georgia Gubernatorial Candidate

Founder, Fair Fight

Headliner Interview

Rep. Brad Schneider

(D-IL)

Member

House Ways & Means Committee 

Rep. Lloyd Smucker

(R-PA)

Member

Ways & Means Committee


Lead Sponsor, “Main Street Tax Certainty Act”

Alison Couch

Owner

Ignite Accounting & Business Advisors

Dana Peterson

Chief Economist & Leader of the Economy, Strategy & Finance Center

The Conference Board

Candice Price

Co-Owner

Home Team Auto Sales

Joby Young

Executive Vice President

American Farm Bureau Federation

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SPONSOR PERSPECTIVE

Adam Temple

Senior Vice President, Advocacy

NFIB

STAY TUNED FOR SPEAKER UPDATES

MODERATOR

Bob Cusack

Editor in Chief

The Hill

SPONSOR PERSPECTIVE

Eli Perez

Senior Director,

Patient Advocacy and Stakeholder Management


Otsuka

Debra Barrett

Vice President,

Corporate Affairs


Otsuka

MODERATORS

Steve Clemons

Contributing Editor

The Hill

Jason Grumet

Founder & President

Bipartisan Policy Center

SPONSORED BY

SPONSOR CONTENT MESSAGE HERE

Your Hosts

Lucy Hernandez

Chief Creative Officer

Openform

Lucy Hernandez is senior director of product marketing at Openform, where her goal is to help people unlock the power of in-person events.

Leo Di Salvo

Sr. Technology Consultant

Openform

Leo Di Salvo is the Senior Technology Consultant at Openform, where his goal is to help people unlock the power of in-person events.

Run of show

12:00PM

Webinar Begins

Opening remarks from your hosts

12:15PM

5-Tips

5 Tips for Creating Virtual Events

12:45PM

Closing

Final remarks from your hosts

Grab your favorite snack and tune in.

Pro Tip:

First, watch the video to learn how to use this type of theme. Then, replace the iFrame embed code of the video below by clicking into it and clicking on the "Embed Options" tab on the right. Hide this element when you're finished.

 
Need more help? Here are some great Help Center articles regarding embed best-practices:

 
How do I resize an iFrame?


What's the difference between iFrame elements and Video elements?


How do I embed webinars or livestreams using an iFrame element?


What can I embed using an iframe into Splash?

Resource List

01

A Guide to Agile Event Programs that Can Survive Anything

Explore why the most dynamic leaders are building strategies for agile event marketing with a focus on scaling in-person and virtual events that are fast, flexible, and hyper-effective at driving meaningful connections.

Download
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02

Crisis Mode: Ideas for Managing Events in Challenging Situations

Learn strategies, experiences and lessons learned from top event marketing leaders who have walked through the fire more than once and lived to talk about it.

Register
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03

How to Build a Rock Solid Agile Events Program

The old way of doing event marketing—a large, inflexible investment in a small number of tentpole events—doesn't fit into a business world that demands adaptability and speed.

Watch now
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Join the conversation!  Tweet us: @TheHillEvents using #TheHillDisability


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Lucy Hernandez

Chief Creative Officer

Openform

Lucy Hernandez is senior director of product marketing at Openform, where her goal is to help people unlock the power of in-person events. Prior to Openform, she led global product marketing teams.

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